Furthermore, the data from Adfact shows increased expenses for both radio and television advertisement: more than one million euros has been spent compared to the same dates in 2019. Despite the Covid-crisis, the ad market hasn’t suffered, Black Friday even seems to be a booster. In total over €193,5 million euro has already been spent in 2020 on offline advertising, with the holidays still to come.
This article was originally published in November 2020, on adfact.nl
