More spent on Black Friday
advertising despite Covid

Compared to expenses made in 2019, Dutch advertisers have spent over 1,1 million euros more on offline advertisements linked to Black Friday in 2020, says media & advertising monitoring company Adfact. Their research shows that the most expenses have gone to advertising for radio and television.

Furthermore, the data from Adfact shows increased expenses for both radio and television advertisement: more than one million euros has been spent compared to the same dates in 2019. Despite the Covid-crisis, the ad market hasn’t suffered, Black Friday even seems to be a booster. In total over €193,5 million euro has already been spent in 2020 on offline advertising, with the holidays still to come.

This article was originally published in November 2020, on