Adfact monitors all paid media to map out all ‘above the line’ (ATL) campaigns in the Netherlands. We store all televised and cinema commercials, radio spots, newspaper and magazine advertisements, outdoor advertising, online display and video communications.
With our dedicated team of advertising specialists, we enrich all stored advertising expressions with information about the brand, concern, industry, product line, media value, media agency, heading, date of publication and more. We also uniquely harmonise data at the campaign level, matching ads across all media that belong to the same campaign. Customisable sector-specific characteristics and dashboards are also available on demand.
In addition to extensively registering ATL ads, we also report and analyse the available data for you. Adfact provides all relevant information and insight on advertising, to let you refine your strategy and keep you informed of what is happening in your market. Something we think is indispensable in your approach to campaigns and strategy development.
Joris Bos
Adfact
